Product direction
Clear problems, sensible priorities and a product story the team can use.
Product designer and design leader
Hands-on craft. Leadership at scale.
I have spent 25 years designing digital products for mobile, web and connected TV. I still like getting into the detail, even when I am leading the work.
How I work
Direction is useful only when a team can build it.
I move between product strategy and interface detail, depending on what the team needs. That can mean framing the problem with stakeholders, sketching a journey with researchers, building a prototype or reviewing the implementation with developers.
Most of my work has involved complex products: car rental, insurance, ecommerce and streaming services across several brands and platforms. I enjoy finding the structure underneath that complexity and turning it into something people can understand.
Open my current CVWhat I bring
Useful at both ends of the zoom.
I can help set a product direction, then work beside the team until the details hold together.
UX and interface design
Journeys, prototypes and polished interfaces across mobile, web and TV.
Design systems
Reusable foundations that make new features and brands easier to add.
Team leadership
Practical direction, critique and collaboration through research and delivery.
Selected experience
Products used across different markets and screens.
AVIS Budget Group
Lead Product Designer
Mobility and design systems
Pinnacle Pet Group
Lead Product Designer
Insurance and prototyping
Warner Bros. Discovery
Lead Designer
Streaming platforms
Flink
Lead UI Advisor
Mobile commerce
Flaconi
Lead UX/UI Advisor
Mobile retail