AIM
Develop a modern and engaging visual experience for existing micro-sites across a range of Discovery Inc International Brands.
ROLE
- Led a team of designers, focusing on mobile & tablet (iOS and Android), AppleTV, and desktop platforms for Eurosport, DPlay (Scandinavia and Italy), and Discovery Kids (Latin America).
- Implemented workflow optimization for the UK offices, streamlining the process from wireframes to development by utilising tools such as Sketch, Invision, and Zeplin.
- Collaborated directly with UI front-end developers.
In close coordination with the Product Owner, we prioritized over 600 micro-sites based on the urgency of updates required. As the developers were in-house, we efficiently completed each site and proceeded to the next, while developers simultaneously worked on the previous site. Initially designed for WordPress, the sites were re-coded from scratch on a new platform. Zeplin was employed to generate assets for the developers.
I developed a white-label template and created a Sketch template equipped with relevant symbols to facilitate a smooth transition for any designers joining the project at a later stage. Utilizing this template, I designed 10 unique versions tailored to the branding requirements of each region.
TOOL
Sketch, Adobe Photoshop